About this Class
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Creating brand awareness by rolling out campaigns that have a ‘shock value’ and the roadmap to leveraging your strengths and standing out in the marketplace.
Understand the importance of having social media presence to build engagement with customers along with creating a human angle behind the story of your brand.
Learn how creating distinct brand aura and brand awareness can boost your sales exponentially
Discover the uniqueness of your offering to stand out in the crowd and avoid replacement by competitors
Watch how one can create and build an exemplary service brand
Explore the journey of HCL's inception, marked by a fierce determination to succeed. Simply by focusing the hiring strategy on go-getters, Dr Ajai Chowdhry was able to overcome the problem of limited resources. Discover how he upturned challenges with his out-of-the-box sales strategy to create one of the most sustainable organisations of the country.
Learn the necessary ingredients required to develop and offer quality products while maintaining affordability .
The primary focus should be on serving consumers' needs, and it is crucial to identify and address consumer pain points with one’s product. Businesses should aim to capture a large part of the value chain while maintaining the brand's essence and staying relevant to contemporary consumers. Emphasising a deep understanding of local consumers, rather than merely following global trends, is key. Additionally, developing strategies for both online and offline channels, particularly in diverse markets like India, ensures comprehensive market coverage and effectiveness.
Learn from GrandMasters like Ronnie Screwvala, Harsh Mariwala, Manu Jain and many more industry experts the way to define your brand's purpose, values, and personality in a way that captures the minds of your target audience. Equip yourself with the tools to conduct market research, analyze consumer behavior, and develop a compelling brand positioning strategy that sets you apart from the rest.
Brand building
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Our vision is premised on inspiring the next-gen professionals of the country. We hope to create a space for our learners to gain first-hand knowledge from a variety of different business leaders. From the tricks of the trade to building a business from scratch, through the highs and lows of the business world to leaving a legacy behind, experience it all with ET Grandmasters.
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